The Hindu Business Line : Initiative gets Saregama's AoR

Following a multi-agency pitch, Saregama India Ltd has appointed Lintas Media Group - Initiative as its media Agency of Record (AoR) with immediate effect. The company was reported to have spent Rs 11 crore in media last year. Announcing the win, Mr Kartik Iyer, President, Initiative, said, "We are honoured for having been chosen by Saregama to handle their media requirements. With a huge repository of entertainment, the opportunities are unlimited and we hope to partner the client in leveraging all of his software through every media, conventional and new, and addressing all of the various audiences across age groups and regions."

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