Business Daily from THE HINDU group of publications
Tuesday, Aug 29, 2006
Business Daily from THE HINDU group of publications Tuesday, Aug 29, 2006 |
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Marketing
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Strategy Godrej Sara Lee to launch more insecticides Our Bureau
MR ASHUTOSH TIWARI
New Delhi , Aug. 28 Godrej Sara Lee Ltd is planning to launch about 6-7 products over the next couple of months in the insecticide category. "After launching Ambi Pur, a car perfume and Hit, we are focusing on significantly developing new products. These would be mostly in our household insecticide category," said Mr Ashutosh Tiwari, Vice President, Marketing while launching Hit, Seek and Kill on Monday. He said the product expected to contribute Rs 5-7 crore to the company's earnings. The company has created the product indigenously at its R&D centre and the direct investment for the launch in the region has been around Rs 5-6 crore. Priced at Rs 69 and Rs 135 for 250 ml and 500 ml respectively, the company claims that the product reaches the remotest cracks and fissures, which are the breeding ground for cockroaches. While the company has 70 per cent market share by volume in the aerosol category in the domestic market, it is planning to scale up its overseas operations in Sri Lanka and Bangladesh.
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