• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

This is with reference to "Govt unhappy with IOC's non-fuel retailing foray" (Business Line, August 19): IOC has said that it will appoint consultants to `study' the market. The consultants could err by arriving at a single logic for the whole country. In India, the customer profile changes every 10 km.

The last non-fuel product they should venture into is `daily needs' or food because a) these products have perhaps the lowest margins in the world, and b) there is just no space in a petrol station. The aim should be send customers out as fast as possible, not have them park and shop.

Ishaan Pasricha

e-mail

Letters to the editor and contributions can be sent by e-mail to: bleditor@thehindu.co.in

More Stories on : Letters | Retailing | Petroleum

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Trouble in the neighbourhood

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line