Business Daily from THE HINDU group of publications Wednesday, Aug 30, 2006 |
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Marketing
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New Products & Services Alpine enters Indian market Our Bureau
MR ANIL KHANNA, Director, Supreme Hi-Fidelity Pvt Ltd, at the launch of Alpine Electronics' products in Mumbai on Tuesday. Shashi Ashiwal
Mumbai , Aug 29 The high-end car electronic brand - Alpine is entering the Indian market through a licensing arrangement with Supreme Hi-Fidelity Pvt Ltd. Launching a range of car equipments, the Alpine brand will offer products such as DVD monitors, CD and MP3 players, PDX amplifiers and touch screen monitors in the market. Besides, the Alpine brand will also be available with car companies such as Skoda, Honda and GM as an OEM (original equipment manufacturer) brand. Apart from retailing the products through 30 distributors comprising car dealers across the country, the company has also opened its exclusive showrooms in Delhi and would be extending it to Mumbai and Bangalore in the future.
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