Business Daily from THE HINDU group of publications Friday, Sep 01, 2006 |
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Marketing
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Software Customised marketing solutions from MTV Networks Our Bureau
New Delhi , Aug. 31 MTV Networks, a unit of Viacom International on Thursday announced the launch of "Viacom Brand Solutions" in India along with the Xbox 360. The company will be offering customised, integrated marketing solutions for brands to connect with the audiences through Viacom Brand Solutions. Further MTV Networks has partnered with Microsoft's Entertainment and Devices Division to promote the launch of Microsoft's gaming device, Xbox 360. As a part of its association, MTV will develop the programming content for Xbox 360 across its three channels in India - MTV, VH1 and Nick for gamers in all age groups. Speaking on the occasion, Mr Amit Jain, Managing Director and Executive Vice President, MTV Networks India, said that MTV would like to tap its expertise and creativity to offer brand solutions.
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