Business Daily from THE HINDU group of publications
Friday, Sep 01, 2006
Business Daily from THE HINDU group of publications Friday, Sep 01, 2006 |
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Marketing
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New Products & Services Lakshmi Mills new casual wear to hit marts soon G. Gurumurthy
Coimbatore , Aug. 31 `Tyche Life,' the new casual wear from Coimbatore-based Lakshmi Mills Company Ltd, is all set to hit the domestic apparel marts. The western casual brand `Tyche Life' in knits made of super soft `Modal,' the branded specialty fibre from Austria's Lenzing Ag, blended with cotton, will be available in men's, women's and children's collection. According to Mr S. Pathy, Vice-Chairman and Managing Director, Lakshmi Mills Company, the emphasis of `Tyche Life' range wears will be on comfort fashion. The garments are quality tested at Lenzing's facilities at Hong Kong and will carry the Lenzing's `Swing tags,' as a mark of quality approvals as given in the Europe markets, he added. Having already lined up its distributors network, marketing of `Tyche Life' range will reach full throttle by next month.
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