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Kochi, Sept. 11

Big Bazaar, the value-retailing concept of Pantaloon Retail (I) Ltd, has announced a customer relationship building initiative to reach out to middle-class women customers. A brand new woman's English magazine, `My World' will be circulated on a complementary basis amongst all the 210,000 Big Bazaar-ICICI Bank co-branded credit card holders. My World will provide fashion and shopping-related information.

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