• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Sangeetha Kandavel

Mumbai , Sept. 11

Transitions Optical of the US plans to enhance its presence in India. With a sales office in Bangalore, the company has 7,000 retail outlets in the country and plans to open a few more in the future.

"I think it is the right time for Transitions to be in the Indian market. Even though India is primarily a glass lens market it is rapidly shifting to plastic, so we want to be here and be a part of the change. And when consumers move from glass to plastic we want to make sure that they move into Transitions," said Mr Richard C. Elias, President, Transitions.

Transitions lenses block harmful ultraviolet (UV) rays. Made of plastic they contain a photo chromic dye that activates the lens when exposed to UV rays, to cut the sun's glare, he pointed out.

Priced upward of Rs 1,800, Transitions lenses are light and unbreakable and are available in a wide range of lens designs including single-vision, bifocals, trifocals and progressives.

The total market for lenses in India is 75 million pieces. The company's sales have increased by 80 per cent from last year. Headquartered in Pinellas Park, Florida, Transitions Optical Inc is a joint venture formed by PPG Industries (Pittsburgh, PA) and Essilor International (Paris, France) with six manufacturing units across the globe. The company has also entered into partnership with Oakley sunglasses in March this year.

More Stories on : Strategy | Healthcare Products

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
RSWM to unveil new logo

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line