The Hindu Business Line : Dish TV to break even in two years

FULL OF SPORT: Mr Gary Lovejoy, COO, Zee Sports, with Mr Jawahar Goel, Business Head, Dish TV, at the launch of `Active Sports' in the Capital on Tuesday. Dish TV is the direct-to-home service offered by Essel Group, the parent company of Zee network. — Ramesh Sharma

New Delhi , Sept. 12

Dish TV, the direct-to-home service being offered by Essel Group, is looking to list by the end of the year.

"We are looking to list some time during October-November and hope to break even in fiscal 2008-9 when we would have a subscriber base of around 4 million," the Head of Business, Dish TV, Mr Jawahar Goel, said on Tuesday.

Essel Group is the parent company of Zee network that has launched Dish TV.

Sports channel

Mr Goel was speaking to the media after launching sports interactive service that provides a host of value-added services to the viewers as they watch the match.

The launch coincided with the live broadcast of the DLF cup one-day international cricket matches in Kuala Lumpur.

The subscribers of Dish TV would now not only be able hear live commentary of the matches in five Indian languages including Bengali, Gujarati, Malayalam apart from English and Hindi, but also view statistics like history of the players and their past records.

While refusing to comment on the quantum of funds that the company plans to invest in the coming years, Mr Goel said that the group would invest Rs 500 crore over the next five years to provide interactive and value added services to the viewers.

Pact with US co

Dish TV has entered into an agreement with the US based Open TV, a company owned by the Liberty Media group to provide these value added services.

The group is also in talks with other news and sports channels to seek cooperation for offering the interactive services, Mr Goel said.

More Stories on : Outlook | Radio/TV

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
BSNL drops tariffs to Lanka, West Asia

P-G diploma in visual merchandising

Call for leveraging IT for the auto industry

Coke plans ad on product safety

`Delhi could be next global retail destination'

MASH plans study of shopper behaviour

Godrej unveils Godrej Interio

Dish TV to break even in two years

Cable row leaves cricket buffs in the lurch

Grasim launches five new fabrics

Ultra thin wide LCD monitors

Ranbaxy launches asthma drug