MARKETING
STRATEGY
SBI gears up for festive season splurge
The bank plans to strengthen its sales team
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Toyota, Honda Siel to expand sales network
Toyota Kirloskar Motors has decided to increase its dealership outlets from 57 to 100 retail 3S (sales, service and spare parts) facilities by 2008 to coincide with its plans to make small cars. The company has also decided to set up 1S (only ...
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Newspapers told to adopt newer tools
Mobile services, search engines playing crucial role
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Home-stays in Wayanad to be networked
NGO bids to promote community-based tourism in Kerala
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Wipro's FMCG arm relaunches hair soap
More products to hit the market in two months
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MAX in talks with cable TV distributors in Chennai
For telecast of ICC Champions Trophy matches
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RURAL MARKETING
TTK Prestige steps up effort to enhance rural reach
Apart from its proposed full-fledged rural format stores, it is to tap the oil companies' distribution channels for its products.
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INSIGHT
A classic strategy
That companies should overcome marketing myopia and take a wider view of their markets is sound advice for all times.
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Building a rural workforce
Striking a fine balance between corporate social responsibility and corporate goals can be a big challenge but Arvind Mills seems to have done just that. With attrition levels being the highest in garment factories, sometimes crossing the 50 per ...
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MERGERS & ACQUISITIONS
Marico acquires Egyptian haircare brand Fiancée
Gets access to manufacturing and sales infrastructure
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ADVERTISING
Optimum Media wins Nick media biz
Optimum Media Solutions (OMS), the Mudra Group's independent media agency, has been appointed as the media planning, buying and implementation agency for Nick India. OMS won the business in a multi-agency pitch, on the basis of the media strategy ...
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PROMOTIONS & OFFERS
WorldSpace showroom in Kochi
Worldspace Satellite Radio has opened its exclusive showroom at Padma Junction in MG Road here. As part of the Worldspacea Onam celebrations, it offers an attractive prize to selected couples who walk in to Worldspace showroom on ...
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Hutch to display cricket trophy
Hutch, one of official sponsors for the ICC Champions Trophy 2006, will display the tournament trophy in Rajiv Gandhi Indoor Stadium on Friday between 12 noon and 8 pm. The trophy being brought to Kochi is part of a select city ...
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RETAILING
Retail companies jump on expansion plans
Pantaloon Retail, Provogue witness sharp gains
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Trinethra enters Kerala with Kochi outlet
Trinethra Super Retail Ltd (TSRL), the fast-growing food and grocery retail chain in South India, has entered the Kerala market with the launch of its first outlet - Fabmall - in Fort Cochin. Over the next few days, the group will open five more ...
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Lakme Beauty Salon biz attracts huge footfalls
Plans to increase number of outlets to 100
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Gold retailers looking beyond T. Nagar
Problems of congestion and lack of parking space
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MARKETING RESEARCH
Consumers find scooters more satisfying than bikes: Survey
Bajaj tops in geared scooters; Hero Honda in ungeared
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BRANDS
Hey celebrity, entertain me!
In India, celebrities are viewed more as entertainers than as endorsers.
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TAFE pays Rs 40 cr for `Eicher' brand name
Company sold nearly 20,000 tractors in 2005-06
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NEW PRODUCTS & SERVICES
CEAT Mile XL launched
CEAT has launched CEAT Mile XL, a truck tyre that offers improved mileage and tailored to meet the needs of modern day trucking, according to the company. Addressing the commercial launch of CEAT Mile XL, Mr Rajiv Jain, ...
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Synopsys expands portfolio
Synopsys announced that it has expanded its portfolio of DesignWare Library intellectual property (IP) with the release of verification IP for the Open Core Protocol interface. OCP is a common standard IP core interface, or ...
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