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Our Bureau

New Delhi, Sept. 14

Cholayil Private Ltd, a Chennai-based FMCG company, has announced the launch of a deodorant, DeO2, under its Cuticura brand, marking its entry into the deodorant segment in the domestic market. The deodorant is expected to be among the top three brands in the next three years, Mr M.C. Anand Kumar, Senior Vice-President, Sales and Marketing, Dorcas Market Makers Ltd, the marketing arm of Cholayil, said. The deodorant, available in three fragrances, original, lavender and pink passion, is priced at Rs 65 for a 75 ml bottle and Rs 100 for a 150 ml bottle.

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