Business Daily from THE HINDU group of publications Wednesday, Sep 20, 2006 ePaper |
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Marketing
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Channels and Franchises
Our Bureau
Oriel, part of the long established Ecta Group in Kenya, will start by launching M&M's Scorpio, a 2.6-litre turbo diesel SUV. This flagship model will be swiftly followed by M&M's Bolero, a one-tonne pick-up. The company has a strong presence in the US, China, Malaysia, West Asia, Australia, Latin America and West Asia, as well as increasingly in Africa. Over the next couple of years it plans to get about 20 per cent of its volumes from global ventures. Mahindra is looking to consolidate operations in East Africa. Mahindra's subsidiary in South Africa has sold over 3,000 vehicles and sales is expected to cross 5,000 vehicles this year.
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