MARKETING
STRATEGY
Crystal-clear strategy
Building its glass brand initially on the clarity platform, Saint-Gobain is leveraging the realty boom with value-added glass.
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Noritsu photography machine
Paramount Photographers, a studio of repute in the city, has installed the Noritsu LPS-24RPO machine, "for the first time in India." Noritsu machine gives out big photo prints of 24 inches X 100 inches in size, said Mr V. Suresh, ...
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WPP to acquire Ray & Keshavan
Plans entry into specialised design
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Oxford Bookstore, Mobile 365 enter into tie-up
Oxford Bookstore, in a strategic alliance with Mobile 365, has launched an interactive SMS service to update booklovers on new releases and bestsellers on their mobile phones. Customers can also send their queries on any book or author and post ...
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EVENTS
CII to hold meet on marketing strategies
The Confederation of Indian Industry will organise a day-long seminar on `Best marketing strategies' on September 22 in the city. The seminar will provide participants tips on how to develop innovative and successful strategies for their ...
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ADVERTISING
Cycle Agarbathis to feature in film
Cycle Agarbathis, from the house of the Mysore-based N. Ranga Rao and Sons, has associated itself with the latest Mohanlal-starrer, Mahasamudram. This is the first time that Cycle Agarbathis has participated in an in-film ...
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PROMOTIONS & OFFERS
Idea movie invite contest
Idea Cellular has scheduled a special screening of Chiranjeevi starrer Stalin on September 23 at Prasad's IMAX theatre. Idea customers across the State participated in a movie-based contest using short code 6666. Three ...
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Fiat offers enhanced warranty
Fiat India has announced a special offer of an "enhanced warranty" scheme for all Fiat Palio and Adventure vehicles sold through Fiat and Tata-Fiat network. Through this enhanced warranty, Fiat car customers now have an option of ...
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CHANNELS AND FRANCHISES
Torrent to supply power to Bhiwandi
Appointed MSEDCL franchisee to stem mounting T&D losses
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Actis Tech to focus on east
Actis Technologies Pvt Ltd, audiovisual and environment control solutions provider, has decided to appoint 50 channel partners in the eastern region within the next year. The Rs 40-crore turnover company currently has about 500 channel ...
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RETAILING
Retail sector becomes hot vertical for IT vendors
It's early days yet, but lot of excitement around
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Kurlon to get into furniture retailing
Outsources manufacture to Nitraa furniture makers
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Lee's largest store
Lee has opened its largest store in the world. The 5,400-sq.ft. store in Bangalore has been designed based on the concept of "vintage meets contemporariness." On display is the latest fall winter collection from Lee — slim ...
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NEW PRODUCTS & SERVICES
HP laserjet printer for Rs 13,000
Hewlett Packard is all set to launch its cheapest multifunction laserjet printer in India for Rs 13,000. This brings down the entry-level price of a HP-branded laser printer that can print, scan and copy by Rs 3,000. HP has launched the new ...
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Sanyo Electronic eyes $100-m biz in next 3 years
Upbeat on commercial market space
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New i-flex product
i-flex solutions, an information technology company, has launched a new product particularly for banking transactions. Called "i-flex process framework for banking" (iPFB), the new product, according to the company, will help banks tackle ...
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German Remedies launches inhaler for asthma
Technology provided by Meda Pharma of Sweden
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Diageo launches vodka brand
Diageo, the £5-billion turnover global premium drinks major, on Wednesday launched a vodka brand in the prestige segment. Christened "Shark Tooth", the vodka is made from 100 per cent grain neutral spirit and has been developed ...
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