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Our Bureau

Tiruchi , Sept. 20

The Confederation of Indian Industry will organise a day-long seminar on `Best marketing strategies' on September 22 in the city.

The seminar will provide participants tips on how to develop innovative and successful strategies for their concerns. It will cover various aspects from positioning the product to choosing the right target market to developing the most effective message and creative work.

It will focus on the four main themes - do the basics right - marketing tools, acquisition of new customer and retention and expansion of relationship with existing customer, brand promotion techniques, business-to- business marketing strategies that get results and innovation.

The General Manager, Times of India, Mr Ninan Thariyan, and DGM, Canara Bank, Mr Nagarajan, will deliver the keynote address. The other speakers expected to address the seminar include Mr Chidambaram, Senior Manager - Corporate Communications, Indian Oil Corporation Ltd, Mr Jim Rakesh, Director, Rox Systems, Mr Arvind Prasad, GM - Marketing, NEG Micon, Mr Rajagopalan, Branch Head, ICICI Prudential, Chennai.

Interested people can contact the CII over phone No. 0431 4000 64.

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