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K.K. Mustafah

A LIQUOR BAR'S signboard peers out of a coconut grove to catch the eye of travellers on the National Highway near Kochi. Kerala consumes the largest quantity of Indian-made foreign liquor in the country. From April to August this year, 55.86 lakh cases of foreign liquor and 19.08 lakh cases of beer, valued at Rs 1267.15 crore, were sold in the State. However, both production and consumption of coconut toddy, Kerala's traditional drink, have fallen over the years.

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