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Our Bureau

Kochi, Sept. 20

Cycle Agarbathis, from the house of the Mysore-based N. Ranga Rao and Sons, has associated itself with the latest Mohanlal-starrer, Mahasamudram. This is the first time that Cycle Agarbathis has participated in an in-film advertising campaign in Malayalam cinema. It has a 10-second presence during a sequence in the film. In-film publicity is the most recent trend in advertising, which is done in a big way in Hollywood and Bollywood films. This trend is also catching on in the South.

More Stories on : Advertising | SSI | Kerala

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