The Hindu Business Line : Lifestyle, NIFT tie up to groom retailers

Lifestyle International (P) Ltd, part of the Dubai-based Landmark group, which runs a chain of retail super stores, has tied up with the National Institute of Fashion Technology (NIFT), Hyderabad to groom its sales force. Given the demand supply mismatch in the retail sales segment, the company has entered into similar initiatives in other major cities also. The three month course in Fashion Retail Management Studies in Hyderabad will be fully sponsored by Lifestyle and prepare candidates for a career in the sunrise retail sector.

The Vice-President, Human Resources of Lifestyle International, which manages about 12 such large stores in the country now, Mr Louis Anthony, told Business Line that there is growing demand for trained manpower in this segment. The industry is also faced with attrition.

s a part of corporate social responsibility, Lifestyle, would select youths who have passed 10 plus 2 or degrees and train them for three months at NIFT. The entire course fee would be met by Lifestyle. They will later be inducted into the stores and be offered salaries. Those trained at the NIFT will have the opportunity to grow up the ladder within the store chain and alternatively they can seek jobs in other stores after two years at Lifestyle.

The course seeks to provide practical understanding of the retail concepts, store organisation with emphasis on customer relationship management and latest retail trends.

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