The Hindu Business Line : Monday, September 25, 2006

Hindu-Eenadu Lifestyle Show from Sept 28
The second edition of The Hindu-Eenadu Lifestyle Show, which is being dubbed as the largest consumer exhibition of its kind in Hyderabad, would begin on September 28 at the Hyderabad International Convention Centre here. The four-day exhibition ... More

Silk route
SILK SAREES on display at an exhibition-cum-sale organised by Apco in Vijayawada, which began on Sunday.

PROMOTIONS & OFFERS
BSNL unveils scheme for Calcutta prepaid users
Recharge costs to be transferred onto user's landline phone More

DIRECT MARKETING
NTPC eyes direct sales to bulk users
Targets at least 5-7 pc sale this way over the next 5 years More

RETAILING
Mobile Magic to launch four showrooms in Pune
Mobile supermarket retail chain Mobile Magic has announced the launch of four showrooms in Pune, taking its total tally of outlets to 40 showrooms across India. The new showrooms will have more than 100 multi-brand handset models on sale with ... More

MARKETING RESEARCH
AC Nielson, PDM to track star power
Does the involvement of a celebrity increase the shelf-life of an advertisement? Does it influence the purchase decision of the consumer or increases brand loyalty? AC Nielson and PDM will track the trend through its new Star Power Track that ... More

ONLINE MARKETING
The networked marketplace
In the emerging marketplace, brand logos and taglines won't suffice. Instead, brand voice or how your brand talks to your customers will assume more significance More

NEW PRODUCTS & SERVICES
New low-cost Hepatitis-B vaccine unveiled
More affordable human vaccines on cards More

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