The Hindu Business Line : Monday, September 25, 2006

Such a big world, so many choices
Asked who he wanted to be in his next life, a colleague unhesitatingly replied: Balamuralikrishna, the pre-eminent, multi-faceted Carnatic musician. Only later, when someone pointed out that Balamuralikrishna wasn't born Balamuralikrishna, did he ... More

What you make happen matters
The best results come not from what you let happen but from what you MAKE happen. In today's corporate environment, cutthroat competition is something that every enterprise has to deal with, irrespective of vertical and region. The consumer ... More

EDUCATION
COUNTDOWN TO CAT - 7
Test taking strategy - I
The secret of handling a tough CAT lies in understanding the selection process adopted by the IIMs More

Focus on soft skills a must
Nishant Saxena, who passed out from IIM-Lucknow, believes B-schools must organise more interaction with industry managers so that students can learn what really is important from a business point of view. On what made him pursue an MBA... ... More

CUSTOMER RELATIONSHIP MANAGEMENT
The networked marketplace
In the emerging marketplace, brand logos and taglines won't suffice. Instead, brand voice or how your brand talks to your customers will assume more significance More

INTERVIEW
`A global manager needs global exposure'
`One can become a global manager by picking up the best of ethics and practices benefiting business' More

BOOKS
Purpose is your moral DNA
One word that defines great companies is `Purpose', says Nikos Mourkogiannis, in a book by that name, from Palgrave Macmillan (www.palgrave.com) . What is purpose? Is it the same as strategy? No, strategy ... More

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