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Our Bureau

New Delhi , Sept. 24

Does the involvement of a celebrity increase the shelf-life of an advertisement? Does it influence the purchase decision of the consumer or increases brand loyalty?

AC Nielson and PDM will track the trend through its new Star Power Track that will, every quarter, research ad spends of brands and consumer feedback across 10 metros. A research will help marketers and advertisers to choose the right celebrity to endorse their brand. It will reflect the overall standing of the celebrity.

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