Business Daily from THE HINDU group of publications Wednesday, Sep 27, 2006 ePaper |
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Marketing
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New Products & Services Variety - Health FitnessOne launches weight loss programme Our Bureau
MR VIVEK ANAND
Chennai , Sept. 26 FitnessOne, the Chennai-based chain of gyms and fitness clinics, has launched a weight loss programme, Trim, which integrates the services of dieticians and physicians to offer the customer health consultancy and exercise facilities, said Mr Vivek Anand, Managing Director, FitnessOne. Addressing the launch of the weight loss programme, he said the Trim package would include a basic fitness test, bio-chemical tests, clinical examination, and dietary and nutrition analysis.
Trim Package
If case of a person having normal health, the gym would help the customer lose 3 to 5 kg in the Trim Basic package a one-month course and 10 to 12 kg in the Trim 90 package a three-month course. Apart from weight loss, the programme would look to improve the overall health as well as give the customer nutrition consultancy applicable for the rest of his or her life. The Trim Basic package costs Rs 4,999 and the Trim 90 package costs Rs 9,999. The Chennai-based chain of gyms and fitness clinics would add 30 to 40 gyms every year, according to Mr Vivek Anand. The revenues generated by fitness clubs and gyms are increasing by 30 per cent year-on-year in India. Mr Yashwant Saran, Vice-President, Marketing and Sales, FitnessOne chain of gyms, added that the size of the fitness industry in India is about Rs 2,000 crore. He added that the entire healthcare industry stands at about Rs 93,000 crore, with weight-loss accounting for about Rs 8,000 crore, a quarter of which is constituted by fitness clubs and gyms.
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