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Marketing - New Products & Services
Omega's new Planet Ocean series

Our Bureau


Actor Abhishek Bachchan

Mumbai, Sept. 26

Swiss watchmaker Omega has launched its latest series of Planet Ocean wrist watches in the premium segment in India. This second-generation version, which is priced upward of Rs 1.94 lakh, has all the requisites of a professional diver's watch, with water-resistant capability up to 2,000 feet of water depth and a helium valve. Mr Raynald Aeschlimann, Vice-President, sales, of the company, told Business Line that while the watch had the requisites of a professional diver's watch, it was meant for a broader spectrum of men who had an eye for minute craftsmanship.

He said Omega had major plans for India, as the company saw significant potential in the domestic watch market. The company has already launched its Sea Master (James Bond watch), Speed Master and De Ville series of watches in India. The latest model in the Planet Ocean series was launched in the European market in April this year. Actor Abhishek Bachchan, Omega's brand ambassador, was present at the launch ceremony.

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