The Hindu Business Line : Yahoo! unveils search marketing solutions

SPONSORED SEARCH: Mr Craig Wax (left), Regional Managing Director, Yahoo! Search Marketing, and Mr George Zacharias, Managing Director, at a press conference in Mumbai on Tuesday. - Shashi Ashiwal

Mumbai , Sept. 26

Yahoo! India launched its latest offering, search marketing solutions, for Indian users today.

"This format of Yahoo will help connect businesses and consumers through a successful and proven advertising model called sponsored search," said Mr Sandep Deshpande, General Manager, Yahoo! Search Marketing.

"It will allow businesses to bid for highly visible placements within the Web results that are served in response to users' search for a specific product or service."

Advertisers will have to pay Yahoo on a per-click basis. They will bid for appropriate keywords with prices ranging from 0.50 paise to Rs 4 per word (prices go up if there are competitive bids for the same keyword).

"Search marketing has become an efficient mode of online advertising, being cost-effective in comparison to other marketing media. India, being one of the fastest growing e-commerce markets in Asia, will prove to be very good for our business. Around 55 per cent of our revenues come from search marketing solutions," said Mr George Zacharias, Managing Director, Yahoo! India.

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