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Our Bureau

Chennai, Sept. 27

Brand Portrait Digital has tied up with ActiveMedia Technology to help marketers use mobile phone marketing to their advantage. The two partners have created a communication platform (shortcode 3636) that can be used by various brands to reach out to the consumer through the computer or the handheld device. This could be used by companies for lead generation and content/knowledge dissemination, consumer profiling and innovative use of GPRS, said a press release here. According to Mr Sunil Nair, CEO, Brand Portrait Digital, "Of global ad spend, $ 11.35 billion will be through mobile channels by 2011. This convergence will make it possible for Brand Portrait Digital to reach approximately 70 million consumers in India." Mr Raj Singh, Head (India Operations), ActiveMedia Technology, said in the release that the alliance would combine Brand Portrait's marketing solutions with ActiveMedia's track record in deploying mobile coupons, vouchers, tickets and mobile-CRM solutions.

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