The Hindu Business Line : Moveo m-Coupons

Bangalore-based mobile product firm Moveo Systems announced the deployment of m-Coupons at the retail outlet, The Forum Mall. The firm plans to offer the m-Coupons for travel too.

Over 90 retail outlets in the Forum Mall, spanning entertainment, apparel, cinema, food and lifestyle are participating in the mobile marketing campaign.

"The m-coupon, a layer of technology, will offer more information to the shopper about the various incentives offered by the retailers," said Mr Sankalp Saxena, CEO, Moveo. The firm claims its solution is different, as it ensures no unsolicited SMSes are sent and no marketing forced on to shoppers.

The m-coupon by Moveo also offers a points-based loyalty programme. Moveo Systems is a Bangalore-based start- up. Its other mobility products include an m-CRM (customer relationship management) solution that is being implemented at Cavin Kare.

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