Business Daily from THE HINDU group of publications Friday, Sep 29, 2006 ePaper |
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Marketing
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Strategy Bajaj Electricals to foray into inverter market Our Bureau
MR SHEKHAR BAJAJ, CMD, Bajaj Electricals, displaying a product in Hyderabad on Thursday. P.V. Sivakumar
Hyderabad , Sept. 28 Bajaj Electricals Ltd (BEL), the Rs 845-crore company, plans to enter the inverter market soon. The company is also confident to cross the Rs 1,000-crore turnover mark during the financial year 2006-07. "We will introduce inverters into the market in the next two months. Our target is to get at least 20 per cent of the Rs 1,000-crore market for this product in the next three years," Mr Shekhar Bajaj, Chairman & Managing Director of BEL, told newspersons here on Thursday.
Good growth
BEL has grown 37 per cent in the first five months of the current fiscal. The growth has been between 25-45 per cent across all its five business units. At this level, the turnover would touch Rs 1,050 crore for the fiscal, he said. With an order book of Rs 300 crore, BEL would focus on consolidating its existing business units and build a strategy to reach Rs 2,000 crore quickly, Mr Bajaj, who was in Hyderabad to inaugurate a new office, said. The 68-year-old company, part of the Rs 13,500-crore Bajaj Group, which is essentially into a range of electrical appliances has also turned into a total power company. It is into generation (wind energy), transmission (100-km line for the Power Grid Corporation) and distribution (Jharkand project), he said. In Jharkand, the company is implementing a Rs 54-crore order to light up 900 interior villages, covering 40,000 families below the poverty line, in the next 18 months, through distribution of power. With Reliance Energy, the company is into providing a million CFL units in Mumbai, Mr Bajaj said. Though, renewable energy has been a mixed bag experience, the company is keen to get into solar energy in the near future. The wind energy business started in 1999, resulted in loss of Rs 13 crore and Rs 14 crore during the fiscal 2003-04 and 2004-05. However, it turned around and last fiscal, the profit after tax was Rs 30 crore. BEL is betting on entering LEDs (light emitting diodes) in the future. It is also developing a new generation of energy saving luminaries as well, he added.
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