Business Daily from THE HINDU group of publications Friday, Sep 29, 2006 ePaper |
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Marketing
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Strategy Industry & Economy - Radio/TV DD turns to movies to boost revenue Our Bureau
At present, Doordarshan has five film slots, including the Friday and Saturday night feature films and retrospective of Sunday afternoons, among others. The films will be marketed by Prasar Bharati's Marketing Divisions in Mumbai and Delhi. The films will be largely procured through National Films Development Corporation, Mumbai, as far as possible. Doordarshan has scheduled several blockbuster movies including Munnabahi MBBS this Friday and Jism the following day. Besides, to mark Gandhi Jayanti, DD will also be showing Gandhi Se Mahatma Tak between October 2 and 4.
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