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Our Bureau

New Delhi , Sept. 29

For customers to have access to loose diamonds through a retail platform, the Gitanjali Group launched ezeediamonds.com in the Capital on Friday. Under this, a price list will be issued for loose diamonds that bear current trends in diamond pricing with a view to keep the customers informed.

The diamonds would be certified by the International Gemmological Institute and their specifications in terms of cut, clarity and carat will also be mentioned.

"Ezeediamonds is essentially about selling loose diamonds on a retail platform, in just the way gold in India is," Mr Mehul Choksi, Chairman, Gitanjali Group said.

Gitanjali also launched its brand Revv on Friday. The jewellery under the brand will be made of steel, tungsten and titanium.

The group also announced actor Upen Patel as the brand ambassador of Desire Lifestyle's Revv Jewellery.

More Stories on : Retailing | Gems & Jewellery

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