The Hindu Business Line : Now toons through broadband

Cartoon Network has signed its first video on demand (VOD) deal in the country with VSNL. The agreement will enable Tata Indicom Broadband subscribers to watch their favourite Cartoon Network toons on their PC with just a click of a button.

Offer to subscribers

Tata Indicom Broadband will offer subscribers as much as 40 episodes each with some of Cartoon Network's most popular and iconic toon stars including Johnny Bravo, The Powerpuff Girls, Dexter's Laboratory, Ed, Edd n Eddy, Courage - the Cowardly Dog, Camp Lazlo, Code Name Kids Next Door and Samurai Jack, among others.

The content, available in both Hindi and English, will be available in over 48 cities across India including all metros such as Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad, and Kolkata among others.

Mr Siddharth Jain, Vice-President of Distribution and Business Operations (India and South Asia), Turner International India Pvt Ltd, said: "With technology evolving at a rapid pace, we are moving towards a digital world where entertainment will be consumed at the convenience of Generation M. It is imperative that we extend our compelling content to as many platforms available. This deal to offer video on demand with VSNL is a step in that direction. All of these areas will become even more important as `convergence' becomes a reality, and our core audience of kids and young adults — as well as advertisers — come to expect our unique properties and characters to be available on all platforms and at all times."

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