• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Bangalore , Sept. 29

Hindustan Lever Ltd (HLL) has joined hands with family grocers (who are part of its Super Value programme) to convert their stores into self-service units.

Four `Super Value' stores have been converted into self-service stores in Delhi. (HLL had earlier tied up with grocery stores to convert them into Super Value stores offering freebies and promotional activities.)

These self-service stores offer shoppers the advantage of touch-and-feel like in modern trade stores and help make the shopping experience "more personalised and fulfilling."

Mr Sanjay Dube, Executive Director - Sales & Customer Development, HLL, said, "The self-service stores use the best practices of the modern trade such as category lay outing and standardised units to deliver a better shopping experience to shoppers."

"The project is a result of our extensive work in understanding shopper behaviour and preferences and for building competitive capabilities in distribution and trade and winning at the point of purchase," adds Mr Dube.

More Stories on : Retailing | Personal Products | Channels and Franchises | Hindustan Lever Ltd

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
`Garib Rath' to make AC rail travel cheaper

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line