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Our Bureau

Mumbai , Oct. 4

Menswear brand Koutons is relaunching its youth brand, "Charlie Outlaw" through over 100 exclusive brand outlets in North Western India.

All stores will be opened on October 5. "The opening of more than 100 stores in a day is not just a characteristic of the corporate culture of this company but also a reflection of the spirit of young India stepping into the 21st century and the Charlie outlaw brand has taken this spirit as its USP," said Mr D.P.S. Kohli, Chairman, Koutons Retail India.

Speaking about Charlie Outlaw, Mr H.S. Sidhu, Executive Vice-President, said, "The brand will target high-school college genres as well as young professionals who are open to international influences and are very fashion conscious."

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