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CAPTURING MARKET: Mr T. Kyoden, MD, Casio India Co Pvt Ltd, with Mr J.V. Ramamurthy, COO, HCL Infosystems, at a press conference to announce the tie-up in the Capital on Wednesday. — Kamal Narang

New Delhi , Oct 4

Casio India Co Pvt Ltd, the 100 per cent subsidiary of Japan's $6-billion Casio Computer Co, and HCL Infosystems Ltd announced on Wednesday a strategic national distribution pact for marketing, selling, servicing and distribution of Casio digital cameras in India.

With this tie-up, HCL Infosystems would further consolide its strategy to offer digital products. The company already has similar marketing tie-ups with Nokia, Toshiba, Cisco, Microsoft, Apple and Konica Minolta among others.

Mr T. Kyoden, Managing Director, Casio India Co Pvt Ltd, said, "The Indian digital cameras market is going through a very interesting phase. Consumers have now started to graduate above the entry-level technologies and are asking for better features, which Casio, with its globally renowned repertoire of advanced digital imaging innovations, is well equipped to offer. Backed with this technology leadership and now, with HCL's extensive distribution and servicing capabilities, we are confident of strengthening and re-affirming our presence in this market."

Announcing the distribution agreement with Casio, Mr J.V. Ramamurthy, Chief Operating Officer, HCL Infosystems Ltd, said, "We are initially looking at enhancing Casio's reach to around 25 key Indian markets within the next six months. We are confident that our relationship with Casio India will give our `Digital Lifestyle' offering a whole new robustness and energy to match up to the diverse needs and expectations of consumers."

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