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M&M launches utility vehicles

Our Bureau

Kochi, Oct. 5

Mahindra & Mahindra, the market leader in utility vehicles, has simultaneously launched its two vehicles - Maxx Maxi Truck and Bolero Pik Up FB - in the Kerala market in its efforts to tap the small cargo four-wheeler market in the State.

Mr Jacob Varghese, Zonal Head, South said on Thursday the company was aiming to capture a 50 per cent market share by the end of this financial year or the first quarter of the next fiscal. It already enjoyed a 60 per cent market share in the pick-up category and 49 per cent in the large three-wheeler category, he said.

More Stories on : New Products & Services | HCV/LCV/Tractors | Kerala | Mahindra & Mahindra Ltd

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