Business Daily from THE HINDU group of publications Friday, Oct 06, 2006 ePaper |
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Info-Tech
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Telecommunications Marketing - New Products & Services Vertu mobiles studded with diamonds Our Bureau
Mumbai , Oct. 5 Vertu has launched a diamond-studded mobile styled "Signature Cobra" costing Rs 1.6 crore per piece. The new collection showcases handcrafted models made of ceramic and sapphire. A specially designed button on all Vertu handsets connects one to a wide range of services on travel, sport, and entertainment, with local language support. The collection launched a second mobile called "Signature Python " with a price tag of Rs 60 lakh. Only 8 pieces of Signature Cobra and 26 pieces of Signature Python are available in the world market at present. "We are extremely happy to launch our first series here in India, "aid Mr Alberto Torres, President, Vertu. Designed by Frank Nuovo, the mobiles hit the market today. The mobile will be available in select outlets across the country. Shobha De and Leander Paes will be the brand ambassadors for Vertu.
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