MARKETING
STRATEGY
ISPs in talks to share infrastructure, bandwidth
Will help them use each other's resources in respective areas of strength
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CIBIL plans products to spot good customers
Banks may be able to offer interest rate cuts, fee waivers
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RURAL MARKETING
Oriental to launch more personalised policies
Appoints micro agents to create awareness about products
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CHANNELS AND FRANCHISES
RJ Corp, Disney unit in franchisee pact
RJ Corp has signed an exclusive master franchisee agreement with Disney Consumer Products to source and market Disney character branded items through speciality stores — Disney Artists. "We plan to invest Rs 80-100 crore over the next ...
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RETAILING
Trent plans preferential, rights issues
Trent Ltd, a Tata Group company, has decided to raise about Rs 285 crore through a preferential issue of shares to promoters with attached warrants and a right issue of shares. The decision was taken at the board meeting held on Tuesday. The ...
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BRANDS
Promo predicament
Promotions, discounts and freebies will end up altering perceptions of brand equity if done indiscriminately.
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Arvind Brands plans revamp of own brands
`Repositioning to give the company a competitive advantage'
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NEW PRODUCTS & SERVICES
Zydex launches water proofing chemical Zycosil
Patent secured on a worldwide basis
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