The Hindu Business Line : India a vital market: Toshiba

Japanese home appliances manufacturer Toshiba Consumer Marketing Corporation, part of the $59-billion Toshiba Corporation, plans to launch its range of refrigerators, washing machines, microwave ovens, vaccum cleaners and air purifiers in key metros over the next few months.

The company, which kicked off its India presence through a 100 per cent subsidiary, Toshiba India, will source the range from its Thailand manufacturing facilities, as part of its strategy to fully utilise Asian production strongholds and expand its overseas marketing network, Mr Hary Fujimaki Yoshihiro, Country Manager, said here. "India is a very important market for Toshiba and we will have a pan-India presence by 2007,'' Mr Yoshihiro said adding that the company would set up its exclusive company-owned showrooms across key cities including Mumbai, Delhi and Bangalore, initially setting up 8 such outlets.

To more cities

The company, which has already started selling its products in Delhi and Mumbai, has touched sales level of 1,000 units/month in the two cities and is planning to take the brand to Pune, Bangalore, Hyderabad and Kolkata in the next few months, he said. "While the Korean companies are already here, we are positioned in the premium end of the market and have superior technology,'' Mr Yoshihiro said.

Betting big

The company is betting on the country's changing retail scenario, driven by corporates such as Reliance and the Tata group, venturing into it with chain stores, and is already in talks with a number of such major chains, said Mr Yoshihiro adding that these players are looking to rope in superior technology and features from Japanese companies.

More Stories on : Strategy | Home Appliances

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
India a vital market: Toshiba

`Retail, media, FMCG sectors on a hiring spree'

Actis takes 65 pc stake in Nilgiris

Now, TV channels at Rs 5 a month a reality

Managemantra 2006 from Oct 27

Reliance Mobile's festive offer

Mobile makers vie to grab large share of cell market

`Modern retail business will create up to 2 million jobs in next 2 years

New rural magazine soon

Mobile blogging