MARKETING
STRATEGY
Acer pact with Tata Sky
Acer India has announced a tie-up with Tata Sky for a package offer. The bundling of Tata Sky TV Satellite connection hardware, which includes the set-top box and the antenna free of cost, will be with the purchase of select ...
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Acer opens IT Park store
IT products company Acer on Tuesday announced the opening of its largest Acer brand store IT Park in the South here. The fourth largest PC vendor will showcase the entire range of Acer desktops, notebooks, consumer peripherals ...
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IPR
US Court denies review of Ranbaxy's plea on patent
Company remains undeterred
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BRANDS
2-wheeler biggies to drive into `bike club'
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Amrutanjan to focus on core brands
To expand business in northern, western regions
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PIRACY
Units making Dabur fakes raided
In an effort to curtail the counterfeit products racket, manufacturing units involved in the production and packaging of fake Dabur Amla Hair Oil were raided by the local Commissioner, Mrs Maninder Acharya, appointed by Delhi ...
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OUTLOOK
India to be Asian base for InterContinental
India will be the strategic base for all the business operations of the InterContinental Hotels Group in the Asian region, other than China. The group already has 58 hotels in China, which is expected to grow to 125 properties by 2008. Mr ...
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JWT's Bob Jeffrey bullish on India
`Optimism an important ingredient in advertising'
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TRENDS
At 5, iconic iPod rules music player world
Triumph of marketing, shrewd positioning
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