Business Daily from THE HINDU group of publications
Friday, Oct 27, 2006
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Business Daily from THE HINDU group of publications Friday, Oct 27, 2006 ePaper |
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Marketing
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Marketing Research Maruti Suzuki most favoured co: Survey Our Bureau
New Delhi , Oct. 26 Maruti Suzuki has emerged as the most preferred car company in the country in terms of customer satisfaction for the seventh consecutive year. In a survey conducted by automotive consultants, JD Power Asia Pacific, Maruti Suzuki scored 848 index points on a 1,000-point scale, against the industry average of 776 points. "Maruti Suzuki's performance in 2006 is a new industry high score, and raises the expectations for other manufacturers in the industry," J D Power Asia Pacific India, Director, Mr Mohit Arora said. He said that nearly 50 per cent of Maruti Suzuki's customers indicated that their expectations were exceeded, which generally results in particularly high levels of loyalty. Maruti was followed by Ford, with Mahindra and Toyota tied at the third place. The study also said that Tata Motors' performance on the customer satisfaction index had improved significantly and the company added 31 points to its previous years' score. The customer satisfaction survey measures the overall satisfaction of vehicle owners who visit their authorised dealer or service centre for maintenance or repair work during the first 12-18 months of ownership.
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