Business Daily from THE HINDU group of publications
Saturday, Oct 28, 2006
ePaper
Business Daily from THE HINDU group of publications Saturday, Oct 28, 2006 ePaper |
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Marketing
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People Reckitt Benckiser's new RMD Our Bureau
Mr Gaa, who is replacing Ms Anne Engerant, will be responsible for the marketing functions in South Asia, which includes India, Sri-Lanka, Bangladesh and Indonesia. India is the headquarters for Reckitt Benckiser's South Asia business and Mr Gaa will be based in the corporate head office at Gurgaon. "India is a key market for Reckitt Benckiser and has been doing well, with double digit growth for the past couple of years. I am looking forward to this assignment and aim to drive Reckitt Benckiser India and South Asia to greater heights," said Mr Stefan Gaa. Mr Gaa joined Reckitt Benckiser Germany in October 2000 in the marketing team, where he initially worked on Airwick (a leading air care brand internationally). He then moved on to working on products such as the automatic dish washing (ADWD) brand, Calgonit (Finish in India), then to the UK as Global Brand Manager responsible for ADWD for North America and developing markets. In April 2005, he moved as Global Brand Manager, Innovation, before moving to join the Indian team in September 2006.
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