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Our Bureau

New Delhi , Nov. 3

Carmakers Maruti and Honda were ranked highest in customer satisfaction in a study by market research firm TNS. According to the findings of the TNS' 2006 four-wheeler total customer satisfaction study, the two companies ranked highest in multiple segments due to higher satisfaction with their overall brand experience.

The study is based on the responses of more than 7,500 new car buyers and covered over 50 models with customer evaluations taken in key areas of sales satisfaction, product quality, vehicle performance and design, after-sales service, brand image, and cost-of-ownership.

"Maruti's older models such as 800, Zen, and Esteem continue to lead their segments for Total Customer Satisfaction due to an enhanced ownership experience," the TNS Automotive Senior Vice-President, Mr Pradeep Saxena, said.

The models ranking highest in the respective segments are Maruti 800 in `Entry Compact'; Maruti Zen in `Premium Compact'; Tata Indica Diesel in `Small Car - Diesel'; Honda City in `Midsize' and Skoda Octavia in `Premium Midsize.'

More Stories on : Customer Relationship Management | Cars | Maruti Udyog Ltd

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