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Sravanthi Challapalli

The business model is based on a very close commercial alliance with local partners.

Chennai , Nov. 3

Benetton will double its presence in India over the next three years and expects to increase its sales by 30-35 per cent over the next few years. It now has 80 outlets in over 40 cities and aims to have a 100 operating by the early part of next year.

Corresponding with Business Line through e-mail, Group Chairman Mr Luciano Benetton, who visited India last week, said India and China were two countries with the greatest growth potential and that Benetton has the corporate structure, management and quality partners to continue reaping significant success there.

According to Mr Benetton, the business model is based on a very close commercial alliance with local partners.

`Insider knowledge'

"It enables us to widely penetrate the market and to gain `insider knowledge' of the country's geography and social structure, so we can give consumers what they really want. India is a very sophisticated market, there is an ample assortment and consumers know what they're looking for," he said. Benetton recently launched its fashion brand, Sisley, in India. The Benetton group, which turned 40 recently, has been present in the country for 16 years now.

On queries related to manufacturing, Mr Benetton said India is already a major element in the group's manufacturing structure, "seamlessly integrating with its `Skills Network'."

The Indian production is focused on local markets, but some of its product segments, in particular for kids' collection, are now being directed at other areas, such as other Asian countries and the US, he said.

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