MARKETING
STRATEGY
Shri Lakshmi Cotysn o focus on cotton
Company entering into individual home segment
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$100 PC from Lenovo soon
Radical cost-cutting measures to achieve this: William Amelio
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Airtel offer for pre-paid customers
Bharti Airtel Ltd has introduced special bundled offers for its pre-paid customers in Kerala. The two new offers are being made on Motorola C 118 and C 139 handsets. The Motorola C 118, which comes at Rs 1,499, allows the ...
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RURAL MARKETING
Rural marketing awards function on Nov 29
The Rural Marketing Agencies Association of India, an association of organisations devoted to rural marketing, recently conducted a rural marketing works case studies contest under categories such as best long-terminitiative, integrated campaign, ...
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ADVERTISING
TBWA Dukes' creative partner
TBWA India has been appointed by the Hyderabad-based, Dukes Foods Ltd, as their creative advertising partner. The one-year contract is estimated to be around Rs 8 crore. A regional player in biscuits, chocolates and ...
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PROMOTIONS & OFFERS
Canon clicks Sachin as brand ambassador
Canon has appointed Sachin Tendulkar as its corporate brand ambassador to mark its tenth anniversary year in the country. Signing a three-year contract with the cricketer, the digital imaging company expects to `Indianise' its brand through ...
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CHANNELS AND FRANCHISES
MetLife ties up with UTI Bank
MetLife India Insurance Co Pvt Ltd has entered into a bancassurance tie-up with UTI Bank. This is MetLife's fourth bancassurance tie-up after J&K Bank, Karnataka Bank and Dhanalaxmi Bank. Mr Rajesh Relan, Managing Director, MetLife, said, "The .
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RETAILING
Carrier plans tie-ups with retail majors
Air-conditioning company in talks with Reliance, Bharti for projects
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Jeet to launch retail outlets
Jeet (India) Pvt Ltd, an FMCG company, has announced the launch of its retail outlets, Jeet-O, to become operational soon. "We are initially starting off with three stores in Delhi. In the first phase, we are targeting about 25 ...
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VF Arvind's third Kipling store
VF Arvind Brands has launched its third Kipling exclusive store in the country at Galleria Leela, Leela Palace, Bangalore. Kipling is a Belgium-based women's casual handbag brand and is part of the VF group. The other two Kipling ...
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LIBA opens retail management centre
Loyola Institute of Business Administration (LIBA) inaugurated the Centre for Retail Management at the two-day symposium, Insight '06, held here recently. Inaugurating the centre, Mr Raghu Pillai, President and Chief Executive, Retail ...
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NEW PRODUCTS & SERVICES
New generation Mercedes E-class launched
DaimlerChrysler looking for land to set up new plant
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Solix offers enterprise data search
Solix Technologies announced on Monday the availability ARCHIVEjinni with Google Enterprise Search, claimed to be the first customer-ready search-enabled active archiving system for all enterprise data. Solix ARCHIVEjinni with Google ...
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Ready-to-drink coffee from Amul
Amul has now entered the branded ready-to-serve coffee market with the launch of Amul Kool Café all over the country. Made from pure milk and developed to suit Indian taste, Amul Kool Café will be available in drink pack options of bottle, ...
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Mitsui to start new service
The Japanese shipping major, Mitsui OSK Line, proposes to start a new independent container shuttle between India's west coast, Malaysia and Singapore, according to shipping industry sources. The proposed service will be in ...
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