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Our Bureau

Anand , Nov. 6

Amul has now entered the branded ready-to-serve coffee market with the launch of Amul Kool Café all over the country.

Made from pure milk and developed to suit Indian taste, Amul Kool Café will be available in drink pack options of bottle, cartons and can. Priced at Rs 15 for a 200 ml disposable bottle/carton and Rs 20 for a 250 ml can, it provides value for money to consumers, the company said in a release here.

Amul Kool Café is targeted at Generation X, which is in search of a healthy beverage, which is also tasty, trendy and nutritious. Amul also plans to launch Coffee Mocha, Coffee Sugar-Free and decaffeinated flavours.

With this launch, the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), Asia's largest integrated dairy products manufacturing and marketing organisation and the country's largest food company, further consolidates its position in the beverage market.

The non-carbonated drink market has been showing a hefty double-digit growth since the last couple of years. GCMMF is now a leading player in the Indian dairy beverage market with over 90 per cent market share in branded, packaged dairy drinks segment.

In keeping with its goal of emerging as the single largest entity in the dairy beverage market, Amul introduced low-calorie thirst quenching drinks and tasty Amul Masti Buttermilk in addition to Amul Kool range of flavoured milk and also the country's first Sports and Energy drink, Stamina.

More Stories on : New Products & Services | Beverages | Coffee

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