MARKETING
STRATEGY
Kirana stores, getting refashioned by Hind Lever
COMPETITION THREAT
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Karnataka Soaps to `diversify into different soap categories'
Faced with a shortage of its key raw material - sandalwood, Karnataka Soaps and Detergents Ltd (KS&DL)plans to "diversify into different soap categories" such as liquid soaps for bath and handwash. The Karnataka government-owned ...
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SHOPPING
Malabar Shopping Fest from Dec 20
The Kozhikode district administration in association with the Corporation of Kozhikode City is conducting Malabar Shopping Festival from December 20 to January 20, as part of the 140th anniversary celebration of the Corporation. The festival ...
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ADVERTISING
Diamond Trading Corp to unveil Forevermark in India
Each branded diamond to be a premium offering
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Sun TV hikes ad rates
Sun TV has increased its advertisement rates by 5-27 per cent to be effective from January 1, 2007, because of an increase in viewership. For instance, the advertising rates for a primetime soap like Kolangal has increased ...
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PROMOTIONS & OFFERS
Jamaica woos Indian cricket lovers
After decimating the Indian cricket team on the field, the West Indies fast bowler and Ambassador at Large for Jamaica, Courtney Walsh, is now wooing Indians to visit the island during the forthcoming cricket world cup. "West ...
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NEW PRODUCTS & SERVICES
New software to take cricket viewing to new highs
Viewers can drum up statistics of their favourite players, while watching them in action, at the click of a mouse.
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