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Our Bureau

Mulls options on setting up manufacturing unit

Chennai , Nov. 16

G.M. Pens International Private Ltd, the licensee for Reynolds pens in India and SAARC countries, is looking to expand its product range in the Indian stationery market shortly. The company plans to invest Rs 50 crore in expanding its retail network.

The company is looking at branding manufactured products such as exercise books, computer stationery and a complete range of school stationery including geometry boxes, pencil cases and school bags, said Mr I. Mahendran, Director, G.M. Pens International.

"We are in talks with small stationery manufacturers to enter into an agreement to brand their product with our name and market it at retail outlets," he said.

The company is also evaluating options to set up a manufacturing unit to cater to the stationery market. "We might set up a unit in the next 12-18 months but have not earmarked an investment yet," said Mr Mahendran.

About 28 new retail outlets are planned this year, four of which will be in Chennai. By 2009, the company plans to have about 100 retail outlets across India, said Mr Mahendran. At present, the company has nine retail outlets in India.

Labelling solutions

G.M. Pens has also entered into the labelling solutions market with the launch of Dymo range of office and home labelling solutions.

Dymo is a Belgian brand that is part of the Newell Rubbermaid Group that also owns brands like Reynolds, Parker and Papermate.

Dymo products include manual and electronic labelling devices that use heat sensitive paper and plastic tapes to print labels. Priced between Rs 199 and Rs 9,000, these devices are targeted at sectors such as pharmaceuticals, logistics and services, besides homes.

Dymo will be available at all retail stationery stores and supermarkets and distributed through the company's 1,600-member strong distributor network. The company is setting up a separate sales force for marketing Dymo.

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