Business Daily from THE HINDU group of publications Saturday, Nov 18, 2006 ePaper |
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Logistics
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Roadways Marketing - Strategy States - Tamil Nadu Parveen Travels plans novel bus facility in Chennai Archana Venkat
Chennai , Nov 17 Chennai-based bus operator Parveen Travels plans to introduce a `Hop-on-Hop-off' bus facility within Chennai city limits. "This is a popular concept in London, where tourists can get on or get off any bus and explore the city," said Mr A. Afzal, Managing Director, Parveen Travels. Parveen's facility plans to cover popular landmarks in the city such as Music Academy, Ashtalakshmi Temple, Kalakshetra, Birla Planetarium and Fort St. George. "Usually, foreign tourists visit the city only as part of a travel package and spend about 10- 15 minutes seeing each of these places. As they stay in five-star hotels outside the city, sightseeing within the city is difficult," Mr Afzal said. To help tourists explore Chennai, the company will initially ply three 35-seater air-conditioned buses through various sightseeing spots and heritage centres. The company has devised an itinerary so that there would be a bus at these locations every hour. Tickets for this facility can be booked through Parveen's Web site. Additionally, the company is also planning to tie up with major travel agents to sell tickets. Each ticket will cost $5-10 and is valid for six months from the date of purchase. A ticket is valid for 24 hours from the time of boarding the bus.
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