Business Daily from THE HINDU group of publications Saturday, Nov 18, 2006 ePaper |
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Marketing
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Strategy Variety - Sports Live audio of cricket on Worldspace Our Bureau
The agreement, `Play', the Worldspace-branded all sports channel for South Asia and the West Asia, will have exclusive broadcasting rights throughout South Asia for 12 tours and over 200 days of cricket comprising both test matches and one-day internationals, said an official release.
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