Business Daily from THE HINDU group of publications Saturday, Nov 18, 2006 ePaper |
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Marketing
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Strategy Gavel Fashions earmarks Rs 10-cr investment Our Bureau
IN A TIE-UP: Ms Manuela Miola, Director, Pal Zileri, flanked by Mr Gagan Goel, CEO, Gavel Fashions (right), and Mr Adarsh Amin, Brand Manager, at a press conference in the Capital on Friday. Kamal Narang
New Delhi , Nov. 17 Gavel Fashions, a wholly owned subsidiary of the Essel Group, on Friday announced that it had earmarked an investment of Rs 10 crore over the next 18 months to open outlets for the Italian menswear brand Pal Zileri.
Exclusive agreement
"We have entered into an exclusive arrangement with Pal Zileri to open exclusive brand outlets in the country for which we have earmarked an investment of Rs 10 crore in the next one-and-half years," said Mr Gagan Goel, CEO, Gavel Fashions. The company also has plans of introducing 20 other international lifestyle brands through exclusive tie-ups in the next two-three years. "We are in talks with several brands including other European and Japanese brands," said Mr Goel. "India is one of the fastest growing luxury goods markets in the world and we are keen on capitalising upon the huge opportunities and potential that the country has to offer. Keeping this in mind we entered into an exclusive agreement with Gavel Fashions," said Ms Manuela Miola, Director, Pal Zileri.
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