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Marketing - Strategy
Radio Mirchi in more cities

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MR PRASHANT PANDAY

New Delhi, Nov. 21

Radio Mirchi 98.3 FM has announced its entry into 22 new cities including Nagpur, Lucknow and Surat. "We are in the process of hiring professionals with a wealth of experience and knowledge for key positions such as station directors and regional marketing heads," said Mr Prashant Panday, Deputy CEO, Radio Mirchi.

The radio network, belonging to Entertainment Network Ltd (ENIL), would be appointing marketing heads across India to meet the growing need of selling the Mirchi brand more aggressively. Currently, Radio Mirchi operates in 10 cities.

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