The Hindu Business Line : `Entrepreneurship is an experience'

MR LIGI GEORGE, Chairman, Confederation of Indian Industry, Madurai Region, addressing the students of Department of Business Administration, at the Business Line Club meeting organised at Madurai Kamaraj University. To his left is Mr U. Surya Rao, Head, Department of Management Studies. — S. James

Madurai , Nov. 22

Successful entrepreneurs saw only a thin difference between adversity and opportunity and used both to their advantage, said Mr Ligi George, Chairman, Confederation of Indian Industry (CII), Madurai Region, here. Addressing the students of Department of Management Studies of Madurai Kamaraj University at an interactive meeting organised on behalf of the Business Line Club, Mr Ligi said, "Entrepreneurship is not a subject but an experience." And entrepreneurs should take the ups and downs with equanimity of mind without getting bogged down. They should pursue a dream, which should get converted into vision and taken up as a mission by the organisation.

The cardinal qualities of an entrepreneur included a will to take risks, be creative, quick in decision-making and be passionate. "An entrepreneur is not a super human" and whatever he touched need not succeed. But he should be aware of his strengths and try to strengthen the strengths.

Stressing that an entrepreneur should have a positive outlook, Mr Ligi said that one should not consider himself a failure. He should be able to convert failures into success by taking the right corrective step. Otherwise, the whole team working under him would get demoralised.

Hard work, according to Mr Ligi, was another quality to succeed as an entrepreneur.

There should also be a will to learn since a person ceased to exist if he thought that he knew everything. Perseverance in the midst of failures would endow an entrepreneur with the ability to resurrect from the grave, the CII leader said.

Successful entrepreneurship, he said, was all about managing people. In his presidential address, Mr U. Surya Rao, Head, Department of Management Studies, suggested that the Business Line Club lectures could be printed and circulated in all business schools of the country. He appealed to the CII to tie up with institutions like the Madurai Kamaraj University to improve the quality of human resources produced by them.

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